About
How we pick
picks.ad is for people who make small apps and have to make their own ads. Every week it shows 10 ads that work, and says why in plain words.
Which ads
Only ads for subscription apps that are not games: habits, health, fitness, sleep, productivity, learning, money, journaling and the like. Game ads fill every other ad library; here there are none.
Who picks, and when
Every week, our agent (a computer program) gathers new ads from public ad libraries, picks the 10 it thinks work best and drafts three notes for each. A person then reads the whole week and fixes or swaps anything before it goes up.
How the ads are shown
We never copy anyone's video or picture onto picks.ad. A TikTok ad plays in TikTok's own player, and only after you press Play: until then nothing from TikTok loads. A Facebook or Instagram ad is a link to its page in Meta's Ad Library. The cards you see on the page are drawn by us.
When an ad ends
Advertisers stop ads and delete them. When that happens, the pick stays with our notes and the app's name, marked "This ad has ended".
No tracking
picks.ad has no accounts, no cookies, no analytics and no ads of its own. The theme you choose is kept in your browser only.
Your ad here?
Your ad here and you want it removed? Write to [email protected] and it comes down.
How to read each pick
Every pick has three notes, one for each part of the ad.
- Hook
- The first 3 seconds: what makes you stop scrolling.
- Offer
- What the app promises you, and the price or the free trial.
- Ending
- What the ad asks you to do at the end.